Appeal matched giving FAQs
We are grateful to a group of generous donors who have pledged to match donations to our 2026 appeals in celebration of 30 years of ҹɫֱ²¥.
FAQs
How does matched giving work?
Every £1 you can give will be doubled by generous donors up to a total of £50,000. All you have to do is donate to Maggie’s Christmas Appeal in 2026, and at no extra cost to you, your gift will go twice as far to helping us support everyone who needs us.
Which donations will be doubled?
The match applies to one-off gifts made by the public to our Christmas Appeal up to a total of £50,000 by 31st December 2026. This includes gifts made by:
- returning a Maggie’s Christmas Appeal donation form in the post
- calling our Supporter Care team
- giving through one of our appeal web forms.
Monthly gifts, Maggie’s weekly lottery, gifts in wills, event tickets or other purchases, and community collections will not be included in the match.
How long will donations be matched for?
Donations made on and before 31st December 2026 will be eligible to be matched or when we reach our £50,000 target, whichever comes first. After this, your gift will still go towards helping Maggie’s deliver life-changing cancer care, but your donation will not be matched.
Can you claim Gift Aid on matched donations?
We can claim Gift Aid on matched donations, but the Gift Aid itself will not be doubled. For example, a gift of £20 plus Gift Aid is worth £45 during the matched period (£20 gift + £5 Gift Aid + £20 matched).
When will I hear how much the match has raised?
We will be in touch to share how much our appeals have raised with the match in total in early 2027.